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Decrease Bounce Rate - Increase Subscribers and Visit Time On August 13th, 2007 | By Rob
Recent TrackBack: » Plugins and tools to help with SEO and affiliate sales > FiddyP - There’s also a very useful script by Rob Mallon that you can use with htaccess to cloak your affiliate urls, I’ve not got any affiliate products on this site apart from my own elottery and uVme links but the script is useful to know for when/if I do.
You started a blog, have some readers, and are continuing in some great work. But are you making consistent use of old content? Even if your current article isn’t catching a new readers attention, you can often redeem yourself by mentioning a few of your older posts within the first half of the article.
5 Ways To Linkbait Your Posts:
- Bring up old topics by relating a past story, experience, or event to a new one.
- Identify your current article as a step in a process. This will allow you to drop a link or possibly several to identify initial steps.
- If your blog has grown a bit advanced, link back to a universal tutorial on the topic. This is particularly useful if you’re losing a new readers attention when they are not quite knowledgeable for the current article to pertain to them.
- Enhance an old post. I frequently forget to include things in my original articles. Instead of editing or updating the old post, I save the idea to be included as part of another idea down the road.
- respond to related comments in old posts. Make a note to include your response in a new post you might be working on. Then link back to the original article where then comment was posted.
You should start noticing a few improvements from using these tactics:
Bounce rate - Bounce rate should decrease as people will have a direct reason to continue looking at your site without having to look through your archives or sidebar links.
Time on site - Since visitors will be reading more, its obvious they will be spending more time on your site.
New user subscriptions - You will gain subscribers when you refer them to something they liked better. Not every post is going to appeal to everyone. Just because the other 70% of your content relates to them, doesn’t mean they’ll know that unless you offer it up to them.
If you have any other tactics you’ve used before please let us know 
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Category: Marketing, Blogging, Promotional
August 15th, 2007 at 6:49 pm
Great post. Only thing missing is a link to a previous post!
August 16th, 2007 at 1:57 pm
See the next post
August 17th, 2007 at 7:55 pm
This might be a crazy question, but where does Google explain what the different measurements are in Analytics? I was trying to find their definition of bounce rate, pageviews, visitors, etc. for the longest and I still haven’t found it yet.
August 18th, 2007 at 8:58 pm
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August 18th, 2007 at 10:21 pm
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August 19th, 2007 at 7:05 am
I like the idea of using series to decrease bounce rate. It’s a good way of letting readers find more information easily.
August 19th, 2007 at 1:58 pm
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August 19th, 2007 at 3:25 pm
[…] Decrease Bounce Rate - Increase Subscribers and Visit Time by Rob Malon […]
August 20th, 2007 at 10:25 pm
“respond to related comments in old posts” is also a good tip if you are struggling to come up with original post ideas!
August 21st, 2007 at 12:12 am
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August 21st, 2007 at 6:03 pm
[…] Decrease Bounce Rate - Increase Subscribers and Visit Time by Rob Malon […]
August 25th, 2007 at 9:37 pm
Nice suggestions.
August 29th, 2007 at 3:40 am
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August 31st, 2007 at 9:00 am
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October 22nd, 2007 at 4:51 pm
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